Here we go again! Another New Year. (Woohoooo!!) A chance to start fresh, start again, do better!
But first…let’s review. Here are a few things that happened in 2014 that caught our attention.
In 2014 several new social media networks popped up. Ello.co promises to never sell their users personal data, YikYakapp.com gives their users a live feed of what everyone’s saying that are physically nearby, and tsu.co says if you’re a content creator, you’ll earn fair value for all the social things you normally do. Now, as much as we like the idea of having a new network to check out (no lie, we checked them out), the problem we found with these networks is the lack of members. They have a hard time not feeling empty after a very short time! Even Google+ has issues with this. Hopefully eventually these new networks can flourish, but right now they don’t seem to have the momentum needed to keep us interested. And let’s face it, low membership = little or no chance for business to get noticed. No good! So for now, we’re just not ready to give up on Facebook’s 1.23 billion monthly active users!
Social Media has become a huge leader in the way people get their news. Many stories break on twitter before the national news channels release the info. Here are some big events from this past year we followed on social media.
See the entire infographic here by addthis.com
Love online shopping? 2014 brought “buy buttons” to both Facebook & Twitter.
Instead of trying to get your clients to click through to your website, they can now buy directly from your tweet or post! #Genius
As cool as we think this is, they won’t be available to all users until (hopefully) sometime in 2015.
A few other cool things that happened:
Fastest growing app in 2014: Snapchat
Tumblr Overtook Instagram As Fastest-Growing Social Platform
Pinterest drives six times more social media referrals than Twitter
Now, let’s look ahead…2015, here we come! What should your business be doing to bring even more attention to your brand? For starters, by now you should be on a minimum of two social networks. Depending on your business and who you want your audience to be, these can vary dramatically from business to business.
We always tell our clients that social media is just that…Social! You don’t have to be super salesy (it’s a word, we swear!) you just have to talk! Be funny, be interesting, be engaging! Posting things is just one part of it. Interact with your followers, connect with other like minded or local business, answer comments and questions in a reasonable amount of time. People want to know your company has a personality. Show it to them!
Social Media Tools that businesses will be utilizing even more in 2015:
1. Secret apps like snapchat and yikyak
3. Video, video and more video!
4. User Generated Content (UGC) like user photos
And many more!
Do your research, get involved, don’t miss out…Get Social! Don’t have time or know where to start? Get Social Co. offers competitive pricing and free consultations. Contact us TODAY!
We’ll leave you all with this, and wish you the very best New Years!